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Most TVs are a black rectangle you tolerate. The Samsung Frame Pro (model QN55LS03HW) is built for people who won't tolerate that. When it's off, it can show artwork. When it's on, it uses a matte screen that reviewers say holds up well in bright rooms.
To be clear, this is not a sale. Macy's lists the 55-inch model at $1,097.99, the same as its regular price. You're paying for design integration, and for the right buyer that is the whole point.
Quick specs
- Model: Samsung QN55LS03HW Frame Pro
- Screen size: 55 inches
- Display: Neo QLED, 4K Ultra HD
- Smart TV: Yes
- Art Mode: Displays curated artwork when you're not watching
- Connections: Wireless One Connect box for simplified cable management
- Bezel: Magnetic teak bezel listed in the retailer data (see the bezel section below before you buy)
- Price at Macy's: $1,097.99
What Makes the Frame Pro Different From a Regular TV
The Frame Pro is designed to blend into your decor rather than dominate it. The idea is simple: a TV is on for a few hours a day, and a black screen on your wall for the other twenty is hard to ignore. The Frame Pro uses that downtime for Art Mode.
The "Pro" part matters too. This model uses a Neo QLED 4K panel, so it is meant to be a capable TV and not only a decorative screen. Samsung's LS03-series names are similar across Frame models, but panel technology and features differ. Confirm the exact model number (QN55LS03HW) before you order.
The Matte Screen Actually Solves the Glare Problem
The matte, anti-glare screen is the feature customers praise most. Samsung buyers and reviewers on CDW describe a screen that stays watchable in sunny rooms and cuts distracting reflections.
Independent testing agrees. RTINGS found excellent reflection handling and high brightness, and it called the TV good for daytime viewing. If your living room has big windows, a fireplace wall with lamps nearby, or light that changes through the day, this is where the Frame Pro does its best work.
There is a tradeoff. A matte finish can soften perceived contrast and black levels in a dark room (more on that below).
Art Mode: How It Works and What You Can Display
In Art Mode, the TV shows curated artwork when you're not watching. It isn't limited to Samsung's collection, though. The Frame Pro can also display your own photos and artwork, which suits family photography, travel shots, or pieces you already own.
Customers regularly name Art Mode as a favorite feature. Some say the picture looks good in Art Mode as well as in regular TV viewing.
One thing to check first: Art Mode may involve additional content, subscription, or ecosystem terms. Look at Samsung's current Art Mode details before you buy so you know what's included and what may cost extra.
Picture Quality for Everyday Viewing (Not Just Decoration)
This is a legitimate TV. Samsung's customer rating is 4.5 out of 5 from 183 reviews, with 88% recommending it. Buyers cite sharp 4K detail, color, contrast, and strong sports performance. RTINGS calls it a decent all-purpose TV with good processing for daytime viewing.
The limits are worth knowing:
- Dark rooms: Performance is weaker here. If most of your viewing is movies at night with the lights off, expect less impact from black levels.
- Gaming: RTINGS reports high input lag and motion blur during fast action, so this isn't the TV for competitive gaming. Casual console play is a better fit.
- Formats: There's no Dolby Vision or DTS support, which may matter if you have specific movie-library or home-theater requirements.
What's Included: The Magnetic Teak Bezel Situation
The retailer data lists a magnetic teak bezel, and it's one of the ways the Frame Pro lets you customize the look of the TV. But the product page text couldn't be independently verified, and Samsung has been known to sell bezels separately on some Frame listings.
Before you buy, confirm on the Macy's product page that the bezel is included in the box, and check Samsung's site for bezel options and pricing. Don't assume it's included, and budget for one if it isn't.
Installation and the Wireless One Connect Box
The Frame Pro uses a wireless One Connect box. Your devices plug into the box, which keeps cable clutter away from the screen. That's a big part of the clean, wall-hung look reviewers like.
A few practical notes:
- The box is another component that has to sit within range and stay powered.
- Customers often describe setup as simple, but experiences vary. One CDW reviewer reported that the TV ended up hanging unevenly after installation, so check alignment before the installer leaves.
- Some customers mention minor connectivity or soundbar-sync issues. If you have existing audio gear, confirm compatibility first.
Where the Frame Pro Falls Short
- Price: $1,097.99 with no current discount, and you're paying for design.
- Dark-room viewing: Less impressive, and the matte finish can reduce perceived contrast.
- Gaming: High input lag and motion blur make it a poor fit for competitive or fast-action play.
- Format support: No Dolby Vision or DTS.
- Possible extras: Art Mode content terms and the bezel should be verified before purchase.
- Limited review base: This is a newer model, and some retailer review samples are small.
Who Should Buy This (and Who Should Skip It)
Buy it if:
- You've put real effort into your room and a black TV spoils it.
- Your space is bright, with windows or strong ambient light.
- You mostly stream, watch sports, and catch movies during the day or with some light on.
- You like the idea of showing art or personal photos on your wall.
Skip it if:
- You mainly watch in a dark room and want maximum contrast.
- You're a competitive gamer.
- Dolby Vision or DTS support is a must for you.
- You want the most screen for the money and don't care how it looks on the wall.
The Bottom Line
The Frame Pro is a premium TV for people who see their TV as a piece of furniture. It earns that price with a matte screen that handles bright rooms, Art Mode that makes the wall look better when the TV is off, and a Neo QLED panel that holds up for everyday viewing.
If design integration and bright-room viewing are your priorities, check the current price and listing details at Macy's. Verify the bezel and Samsung's Art Mode terms before you buy.
